rants in addition to Alipay and WeChat Pay, the top two online transfer and payment tools in China in terms of market share.
Baidu, Sina Weibo and Douyin have joined the league of sending digital red envelops. Ba
idu allocated digital red envelops worth 900 million yuan ($133.5 million) and realized 20.8 billion tran
sactions on its app during the CCTV Spring Festival Gala in the lead-up to the Year of the Pig.
Last year, Alibaba-backed Taobao.com tied up with the CCTV Spring Festival Gala, sending a total of 600 million yuan in digital red envelops and prizes.
“Supporting the huge amount of transactions is China’s mature digital payment standard,” said Wang Pengbo, a finance industry analyst at Analysys.
Wang told the Global Times on Tuesday that as the cost of attracting new online users has ri
sen, internet firms are seizing the opportunity to direct the flow and promote their products through the New Year gala.
On January 29, the state general administration of press and publication, radio and television site updated for exami
nation and approval of the domestic online games in January 2019, information technology, the new 95 game fo
r plate number, declare classes are mobile games, examination and approval for January 22.
This is 2018 month since December game plate number restart issuing, announced the fifth batch plate
number.Tencent’s recreational little game among romantic ambiance, previously, tencent has, on the fou
rth batch plate number list functionality game, “fan” and “joggle bases and plate number.
But all three of approved game tencent’s contribution to the revenue is likely to be li
mited: “romantic rose garden” is a WeChat small game, the game is similar to
the last farm vegetables get into the game, “fan” and “joggle bases and for game function, were released in February 20
18, mainly to undertake the function of education science.Joggle bases and is to introduce Chinese traditional craft mo
rtise and tenon joint as the theme of the popular science products, “fan” is based on traditional Chinese folding fan art
subjects, for players to understand the production process of folding fan and related history.
In a campaign in April 2018, tencent games, vice President of Gao Li puts forwa
rd, tencent game will be released to cover the traditional culture, frontier exploration, exercise of science, science p
opularization, parent-child interaction in the field of multiple functions such as games.
The same batch of a-share companies have kai, British netw
ork (002517) “I in three state city”, for holding (600715), all play
ing the “baby native for plate number of the network.Industry large manufacturers have the snail digital “w
ar! Let go”, purple dragon game affiliates purple shun information of the dimensional seal is approved.